We collect information about you during the checkout process on our store.
What we collect and store
While you visit our site, we’ll track:
- Products you’ve viewed: we’ll use this to, for example, show you products you’ve recently viewed
- Location, IP address and browser type: we’ll use this for purposes like estimating taxes and shipping
- Shipping address: we’ll ask you to enter this so we can, for instance, estimate shipping before you place an order, and send you the order!
We’ll also use cookies to keep track of basket contents while you’re browsing our site.
When you purchase from us, we’ll ask you to provide information including your name, billing address, shipping address, email address, phone number, credit card/payment details and optional account information like username and password. We’ll use this information for purposes, such as, to:
- Send you information about your account and order
- Respond to your requests, including refunds and complaints
- Process payments and prevent fraud
- Set up your account for our store
- Comply with any legal obligations we have, such as calculating taxes
- Improve our store offerings
- Send you marketing messages, if you choose to receive them
If you create an account, we will store your name, address, email and phone number, which will be used to populate the checkout for future orders.
We generally store information about you for as long as we need the information for the purposes for which we collect and use it, and we are not legally required to continue to keep it. For example, we will store order information for 4 years for tax and accounting purposes. This includes your name, email address and billing and shipping addresses.
We will also store comments or reviews, if you choose to leave them.
Use of Cookies
Cookies are tiny text files stored on your computer when you visit certain web pages. At allianceonline.co.uk we use cookies to keep track of what you have in your basket, and to remember you when you return to our site.
To order products on effectiveriding.co.uk, you need to have cookies enabled. If you do not wish to enable cookies, you will still be able to browse the site and use it for research purposes. Most web browsers have cookies enabled.
Please note that cookies cannot harm your computer. We do not store personally identifiable information such as credit card details in cookies we create, but we do use encrypted information gathered from them to help improve your experience of the site. For example, they help us to identify and resolve errors, or to determine relevant related products to show you when you are browsing in order to enhance your experience.
To make full use of the online shopping and personalised features on effectiveriding.co.uk, your computer, tablet or mobile phone will need to accept cookies, as we can only provide you with certain personalised features of the website by using them.
Our cookies do not store sensitive information such as your name, address or payment details: they simply hold the ‘key’ that, once you are signed in, is associated with this information. However, if you would prefer to restrict, block or delete cookies from effectiveriding.co.uk, or any other website, you can use your browser to do this.
Who on our team has access
Members of our team have access to the information you provide us. For example, both Administrators and Shop Managers can access:
- Order information like what was purchased, when it was purchased and where it should be sent, and
- Customer information like your name, email address, and billing and shipping information.
Our team members have access to this information to help fulfill orders, process refunds and support you.
What we share with others
We share information with third parties who help us provide our orders and store services to you; for example —
Payments
We accept payments through PayPal. When processing payments, some of your data will be passed to PayPal, including information required to process or support the payment, such as the purchase total and billing information.
Please see the PayPal Privacy Policy for more details.
How will we use your data?
Emma Malone Equestrian collects your data so that we can:
- Process your order
- Manage your account/subscription
- Email you with special offers on other products and services we think you might like.
Marketing
- Emma Malone Equestrian would like to send you information about products and services of ours that we think you might like.
- If you have agreed to receive marketing, you may always opt out at a later date.
You have the right at any time to stop Emma Malone Equestrian from contacting you for marketing purposes.
If you no longer wish to be contacted for marketing purposes, please click here.
Marketing emails
- We may send you marketing emails, which you can unsubscribe from by clicking the link at the bottom of the email. We share your contact information with mailchimp, our email marketing providers, so they can send these emails on our behalf.
Order and account emails
We may email you with messages about your order or account activity. For example, we may email you to tell you that:
- You’ve created a Customer Account
- Your Customer Account password has been reset or updated
- You’ve made a purchase
- Your order has been placed
- Your trial period has finished
- Your subscription has started/ended
It’s not possible to unsubscribe from these messages.